NARM 2013 Presentation: Monetizing Music, Marketing & Data in the New Music Business

by Syd Schwartz on 5/6/2013

NARM Syd Schwartz NARM 2013 Presentation: Monetizing Music, Marketing & Data in the New Music Business

On Thursday May 9 at 2PM PST/5PM EST, I will be giving a presentation at the NARM/s MusicBiz 2013 conference called Monetizing Music, Marketing & Data in the New Music Business.  The presentation will focus on various business and marketing innovations in recorded music, live music experiences, music tech and merch, with specific examples from Umphrey's McGee.  The approaches outlined in my presentation are applicable to artists and companies alike in the entertainment and technology sectors.

For those not attending NARM, the presentation will be webcast live.  Originally a $5 fee to stream when first announced, Linchpin Digital is now sponsoring this webcast and it will be available to all interested viewers FREE.  Register here for your ticket.

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The 360 Deal

by Syd Schwartz on 3/15/2013

I am honored to contribute an article to Andrew Dubber's newly published book, The 360 Deal.  Andrew's idea is pretty cool...he asked a bunch of musicians and music industry professionals to contribute short articles of advice (of about 360 words) targeted to those starting out in the music business.  All proceeds from sales of this book will benefit Music Basti - a youth-led charity in India which brings music workshops to homes for children affected by extreme poverty.  The book is available now and features great articles by folks like Derek Sivers, Ariel Hyatt, Bruce Houghton, Ian Rogers and a whole lot more.

So what are you waiting for?  You must know someone who's thinking about getting into this crazy business and could use some advice.  Great content at a great price benefiting a great cause...go for it.

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The Human Factor: Why the Spotify Blue Note App Rocks

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Tweet Technology disruption has enabled (or depending on your point-of-view, forced) managers, labels and artists to rethink the entire ecosystem of music products and experiences. Furthermore, it has redrawn the barriers between artists and fans, and enabled fans to participate in music like never before.  Concert experiences have always been social, and for Chicago based [...]

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Dell’s Approach to Twitter

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Tweet Seems pretty obvious when you read this, but its pretty clear that a LOT of companies don’t take this approach…and the same rules could easily apply to artists. Want to Make Money on Twitter? Take a Look at How Dell Does It : Technology :: American Express OPEN Forum

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Trent Reznor on Concert Ticketing

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Tweet Mad props to Mr. Reznor for a well-considered explanation to his fans regarding concert ticket pricing, availability and scalping/reselling.

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Augmented Reality: More Like Harry Potter Than Star Trek

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Tweet I’ve seen two examples of “augmented reality” today, this article about Topps baseball cards in the NYTimes, and the solar/wind power site that GE has set up. There are some other examples in this YouTube video: Really neat stuff though it will need to quickly move past the novelty factor to have staying power [...]

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Words of Wisdom from Neil Young

March 3, 2009

Tweet A guest blog post from Neil on Hypebot is a really good read this morning. Inspirational paragraph: Today’s web world has created a new way. Artists today can go directly to the people. There is nothing standing between the artists and their audience. Freedom of expression reigns. People today feel that they should be [...]

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FORTUNE: Neil Young takes on the iPod

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Tweet FORTUNE: Techland Neil Young takes on the iPod «: “‘Apple has taken a detour down the convenience highway,’ Young told the Brainstorm audience after taking the stage for an interview with Time Inc. editor-in-chief John Huey. ‘Quality has taken a complete backseat – if it even gets in the car at all.’” The sound [...]

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